Archive for category: New Media

How Social Media Drives New Business: Six Case Studies0
/ January 30, 2012 12:10 am

How Social Media Drives New Business: Six Case Studies

There are so many social media campaigns that backfire. Well actually, it’s most of them… People seem to think that putting up a Facebook or Twitter presence would automatically make them part of the social media frenzy, gain fans and drive up sales. Unfortunately, it’s really more effort than that and this article illustrates how 6 businesses use social media [...]

10 Best Social Media Campaigns0
/ January 29, 2012 11:56 pm

10 Best Social Media Campaigns

Social media has been gaining a lot of importance in recent times and everyone has been trying to have their piece of the cake. However, here are a list of social media campaigns that have made the cut. These are some of the campaigns that have stood out since the advent of social media. http://www.techprone.com/10-best-social-media-campaigns/

The T-Mobile Dance0
/ January 29, 2012 11:08 pm

The T-Mobile Dance

This is probably the flash mob that started it all. The first flash mob ever was actually created in Manhattan in May 2003, by Bill Wasik, senior editor of Harper’s Magazine. However, I believe flash mob gained much momentum only after this attempt by T-Mobile.

Sound of Music | Central Station Antwerp (Belgium)0
/ January 29, 2012 10:58 pm

Sound of Music | Central Station Antwerp (Belgium)

Over 25 million views! That goes to say how special this flash mob is: More than 200 dancers were performing their version of “Do Re Mi”, in the Central Station of Antwerp. with just 2 rehearsals they created this amazing stunt! Those 4 fantastic minutes started the 23 of march 2009, 08:00 AM. It is a promotion stunt for a [...]

Tipp-Ex Goes Viral0
/ January 26, 2012 9:55 am

Tipp-Ex Goes Viral

This is one of the best examples of how a viral campaign should be like. It made clever use of flash and videos to provide a seamless experience and endless surprises. It’s another classic example that I have always been showing to my students. Try it! Hint: It’s not just a normal video… http://www.youtube.com/user/tippexperience

Adobe Kuler0
/ January 25, 2012 4:10 pm

Adobe Kuler

So often, we see product or online designs that utilise colours which do not match. Fret not, Adobe has created a most useful online tool (and it’s FREE) for all designers and people who need to work with colours: Explore, create and share color themes Discover Adobe® Kuler® — the web-hosted application for generating color themes that can inspire any [...]